Redefining Hotel Dining in the Pacific

A Standard-Setting Hospitality Group

by Accor

A New In-House F&B Group

Taking hospitality
to new heights,
for every occasion
& every guest.

a New Standard

The way we see things, visionary thinking & exceptional talent can take the world of hospitality to new heights.

Our industry-changing concepts span a diverse range of cuisines, cultures and locations, bringing together experts from every corner of the industry to create truly world-class experiences.

With Table For, we’re reimagining hotel dining by delivering premium experiences that shift guest expectations. Every venue in our portfolio is strategically led, creatively differentiated and culturally impactful.

Our Story

Services

Industry-Changing
what we do
I

F&B Insights & Strategy

The best venues in our industry don’t happen by chance. We build strategic foundations that lead to long-term success, underpinning our restaurants and venues with market research, forecasting, brand strategy, communications planning, and food and beverage strategy.

II

F&B Concept and Brand Design

We make industry-defining visions a reality. From refurbishments to brand-new restaurant launches, we bring hospitality to life, leading concept creation, collaborating on interior design, developing F&B direction, curating ambience and music, and building iconic brand identities.

III

F&B Consultancy

Every detail matters. Our team of hospitality experts provide strategic advice that makes each touchpoint of a customer’s experience unforgettable, supporting culinary and menu development, curating wine and beverage direction, and optimising operations.

IV

Interior Design

The look and feel of a venue sets the stage for what’s to come. Collaborating closely with our interior design and styling team, we create interiors that reflect a brand’s soul, spirit and story, curating everything from styling direction and OS&E, to uniforms and moodboards.

V

Graphic Design

For a venue to make its mark, it needs to stand out from the crowd. Our team of designers craft everything from menus and promotional materials, to venue signage and digital assets, ensuring every customer touchpoint is instantly recognisable and sure to make an impact.

VI

Amplification, Partnerships & Programming

We help restaurants and bars stay culturally connected through curated partnerships, considered programming and activations. Our amplification services span PR strategy, talent and influencer partnerships, social media and content marketing and digital campaigns.

An elegant new Italian diner from the couple behind Pilu

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Bar Allora channels Italian bar culture with natural wines, cicchetti and easygoing dining in Sydney’s CBD...

1960s Acapulco, reimagined for Sydney Harbour

The Maybe Group and Giovanni Pilu's 1960s Acapulco-inspired lounge brings easygoing cocktails and coastal Latin fare to a prime harbourside location...